Re: Outsourcing Content Development?
"Marci De Vries" <marci_de_vries_at_hotmail.com> wrote:
>I wondered what the general consensus is regarding outsourced
>Web content - is it better to pay for a really good Web-focused
>writer who may or may not get the gist of your business, or to
>have your internal comm. people write content that may or may
>not actually sell your product on the Web?
I'm admittedly biased on this, as this is a service that we offer.
The advantage of the internal comm person is that they will likely
be much less expensive than the external writer. That is probably
the only advantage, and I'm not sure it is a compelling one.
Unless you get very lucky with your in-house comm person, you are
likely to be much better off hiring an outside source with real
experience and expertise in writing copy for the Web.
There are several reasons for this. The first is a vastly
reduced learning curve figuring out what works and what doesn't.
The second reason is that an outside writer is going to be
better able to write in a perspective that your external Web site
visitor will relate to. An internal comm person may at times be
too close to your business to be able to convey it in terms that
will be easily understandable to someone coming from outside.
Let the external writer develop the copy, and have the internal
comm person go over it to make sure that they have not missed
the "gist" of it... it won't happen often if it does at all.
--Cliff
Clifford R. Kurtzman, Ph.D.
President and CEO Moderator
The Tenagra Corporation The Online Advertising Discussion List
http://www.tenagra.com/ http://www.o-a.com/
281/480-6300
Using the Internet as a Strategic Asset
Received on Mon Apr 29 2002 - 17:44:34 CDT
