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Re: One time vs. Recurring Billing + free trials?

From: Marco Janeczek <info_at_webadvertising.ca>
Date: Mon 06 May 2002 12:22:11 -0600

Free trials work, but it is advised that you do not
specify the word FREE. Because there is too much junk
out there with the word FREE in it. You subscribe and
you get bombarded with millions of junk emails. So, if
you specify Subsribe to ....... you will get probably
a higher response rate... people will click how much it
is, and if they see that the "subscription is currently
free of charge, or the subscription is available to you
for .... " do not use workd "trial", steers off customers.

I'm not sure when you say "most of the payment processors
do not allow it"... its more from the scripting side of
your website...

Marco Janeczek
WebAdvertising.ca
a Mazata.com Company




Received on Mon May 06 2002 - 13:22:11 CDT


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