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SMS Marketing

From: Chris Charlwood <chris_at_charlwood.com>
Date: Wed 08 May 2002 09:33:22 -0600

I am curious to know if there are any case studies available
or if anyone has any experience with wireless advertising
using SMS (Short Message Service) in North America?

This area of online advertising has had some great success
in Europe, with brands such as Dunkin Donuts and Guinness
beer creating user-initiated SMS promotions where customers
use their mobile phones to enter a contest or receive an
e-coupon via mobile phone.... Any US or Canadian experiences
with success, response rates or other interesting learnings?
________________________
Chris Charlwood
President, Charlwood eMarketing
t: (416)413-9196
e: chris_at_charlwood.com
w: http://www.charlwood.com
Specializing in opt-in email marketing, eCRM,
search engine strategies and wireless promotions.

Send a wireless message from your PC for FREE at:
http://www.birdsms.com





Received on Wed May 08 2002 - 10:33:22 CDT


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