Re: Marketing courses and workshops

From: Janet Attard <attard_at_businessknowhow.com>
Date: Mon 20 May 2002 09:00:19 -0600

"Samantha Ganly-Hicks" <sganlyhicks_at_hotmail.com> wrote:


> I am interested in any suggestions of how I might market
> a series of 40-hour conflict resolution courses and also
> 1-3 day workshops to indiduals and companies (of any and
> all sizes) who do not even realize the value of this
> commodity? Those who experience it are profoundly
> affected--great...but how to reach those who don't even
> know that it exists?

The web probably isn't going to be the best way to market
this program. Certainly use it as one way, but don't count
on the web, alone, to bring business. If you haven't already
done so, I'd suggest boiling down a piece of your one-day
workshop into something that can be presented in an hour or
less, and giving some free seminars on the subject to
business associations and groups. Writing articles on the
subject and distributing them on the web through sites like
mine can be useful for getting visibility, but the personal
contacts and having decision makers see you in action will
most likely bring the first customers if you are just going
out on your own. If you already have presented these and
have tapes, testimonials, etc., by all means put snippits of
that kind of thing on a web site. Another useful tool: get
a book published.

One other thing (a shameless plug, but warranted here by the
subject matter), check out
http://www.businessknowhow.com/bkhmarketing.htm. We have
dozens of articles with ideas for marketing online and
offline.

--Janet Attard (attard_at_businessknowhow.com)
Author, The Home Office and Small Business Answer Book
Content development, web development, surveys, online directories
More than 13 years experience building online content and community sites
http://www.businessknowhow.com and http://www.careerknowhow.com





Received on Mon May 20 2002 - 10:00:19 CDT