Re: Double Opt-in Lists & Databases

From: Jim Sterne <jsterne_at_targeting.com>
Date: Mon 20 May 2002 20:17:51 -0600

On 5/20/02, Darris Hoskins wrote:

>I remember a post, not to long ago, on the subject of
>the legitimacy of Opt-in lists or databases. Anyone
>familiar with this one or heard anything about a
>Thomas M. Samco:
>
>"Hello, I represent an acquisition firm that purchases
>the e-mail subscribers of websites that go defunct.

>"purchases e-mail subscribers"

>We sell these assets exclusively to

>"We sell"

>These are completely opt
>in users, not spam or other "targeted" leads.

Wrong-o, chucko. These people did not opt
in to be sold like spoiled haddock. They
opted in for a newsletter or another offer
that is no longer in business.

>You will purchase the
>exclusive right to mail them offers etc.,

And if you believe that, we'll throw in some
ocean-front property in Ohio.

Advice: run from the building, screaming,
arms waving overhead.


----------------------------------------------------------
Jim Sterne Target Marketing of Santa Barbara
jsterne@targeting.com http://www.targeting.com
Author, Speaker, Consultant +1 805-965-3184
==========================================================
Come to the E-Metrics Summit June 25 & 26 in Santa Barbara
           http://www.targetingemetrics.com
==========================================================





Received on Mon May 20 2002 - 21:17:51 CDT