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Re: Media Research

From: Kevin Moreau <kmoreau_at_collabrys.com>
Date: Thu 23 May 2002 18:53:25 -0600

The Interactive Advertising Bureau (IAB) publishes a lot
of research regarding ad formats and what work/what
doesn't, and an especially interesting series of reports
called "Measuring Success". Please check their
site at http://www.iab.net/measuringsuccess/index.html


  _____

 <http://www.collabrys.com> Collabrys
                 Kevin Moreau
senior research manager 395 oyster point blvd.
suite 119
south san francisco
california 94080
650.871.1128 P
650.583.8957 F
kmoreau_at_collabrys.com





Received on Thu May 23 2002 - 19:53:25 CDT


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