Re: Print literature follow ups

From: John Gaskill <jg_at_info-central-usa.com>
Date: Fri 31 May 2002 17:00:10 -0600

Gary & Mary Cooley wrote:

>My feeling is that if the Web site does it's job, there is no need for a
>print brochure. But I do not have research to back that feeling. Is
>there any value in having "paper on the coffee table"? Is it worth the
>labor, brochure, and postage? Thanks!

I am not in the travel biz, but my marketing experience tells me
there is value in putting paper in the hands of a self-directed
prospect, i.e., a web visitor registering at a travel site is probably
interested.

Therefore, by sending an attractive physical piece of mail to
the person, they are able to remember the specific site, and
if their plans change, the brochure might find its way into the
hands of another real prospect and get used, effectively
bypassing the competition because the first prospect may
extoll the brochure sender's virtues to the newly interested
prospect.

Makes sense if you think about it -- to send info to
people who ARE interested.

My $ 0.02.


John Gaskill
jg_at_Info-Central-USA.com
http://Info-Central-USA.com





Received on Fri May 31 2002 - 18:00:10 CDT