Re: Free demo policies

From: John Gaskill <jg_at_info-central-usa.com>
Date: Fri 31 May 2002 17:00:52 -0600

Sean Dillon wrote:

>Tom Jeffries <tjeffries_at_singingelectrons.com> wrote:
>>
>> 2. We can reduce the length of the free trial. Some of our
>> competitors offer 15 day trials instead of 30, or limit the
>> features.
>
>Reducing to 15 days just means you doing what the competition
>is doing, by extending it to 30 days you're offering a distinct
>advantage.

The competition may have found that a greater success rate
is experienced with a fifteen day trial instead of thirty days.

The most appropriate question is how long should it take
someone to give your software a serious test? If it is a
week, give them two weeks to test it. If it is a month,
give them forty-five days, etc.

If the software can be tested in a day, give people seven
days to test it. That should be plenty. After all, you are not
in the "freeware" business.

John Gaskill
jg_at_Info-Central-USA.com
http://Info-Central-USA.com





Received on Fri May 31 2002 - 18:00:52 CDT