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Re: Print literature follow ups

From: Steven W Loney <steve_at_thewebguy.ca>
Date: Mon 03 Jun 2002 20:50:50 -0600

What is it about the internet that creates such tunnel
vision?

I'm always amazed that the points made by Douglas have
to be made at all... the question of supporting any other
media campaign with a print brochure on follow up would
never come up this way. Ignoring so much of what's common
knowledge and proven in marketing via other the media is
a disservice to our clients and to our own firms.

The objective should always be to create an effective
campaign... period... and that will almost always lead to
a blend of mediums and messages.


Steve W. Loney
www.thewebguy.ca
1.204.667.7026
theWebGuy.ca
194 Tu-Pelo Avenue, Winnipeg, MB
CANADA R2K 3S6





Received on Mon Jun 03 2002 - 21:50:50 CDT


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