Online Advertising Strategies & Tactics
Dear Online Advertising Gurus:
I am writing to the O-A list to request your advice about
intelligent and efficient strategies and tactics for
promoting my online publishing business. The first product/
service that I want to promote is a free email
investment newsletter.
Thus far, my marketing has mostly been limited to
pay-per-click search engine marketing. I am reasonably
pleased with the results. A relatively large percentage of
the people that visit the Website choose to become
subscribers. But, the volume of traffic is not anywhere
near where I would like it to be. I tried Google's AdWords
Select program. Google was not impressed with me, and I was
not impressed by Google. So...
What would be an intelligent and efficient strategy for
promoting my publishing business?
What would be intelligent and efficient tactics for
implementing that strategy?
I am willing and able to spend money to promote my business.
But, I want to make sure that that money is spent wisely.
Your advice would be greatly appreciated.
Regards,
/s/ Damon
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DAMON KIRSCHBAUM'S COMMON STOCK REPORT
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Received on Tue Jun 11 2002 - 10:45:34 CDT
