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Re: Online Advertising Strategies & Tactics

From: Don Makoviney <advertising_at_maksys.com>
Date: Tue 11 Jun 2002 15:03:39 -0500

What would be an intelligent and efficient strategy for promoting my
publishing business?

What would be intelligent and efficient tactics for implementing that
strategy?

I like this link from a great site called "The Fuzzy Stuff":

The Fuzzy Stuff: Marketing Software When You Are a Small Company
Author: Scott Johnson - I started my career in a two person company that I
founded; just myself and the main product engineer. And, yes, we were all
of 19 at the time. I was in charge of marketing, sales, administration,
documentation, feature set specification -- everything other than coding.
With no financing ever, I took that company to just under a million
dollars in sales, sold it and now I'm back working with small companies
again. A recent email from a potential client in Luxembourg made me
realize that quickly jotting down some of the information that I've
learned about marketing software when you are small (or even tiny) might
be useful to others. These aren't long but I think that they are helpful.
FULL ARTICLE:
http://www.makovision.com/m/tr.asp?l=2127

HTH,

Don Makoviney

MAKOVISION.COM
"Handpicked News For Internet Developers"
http://www.makovision.com/

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Received on Tue Jun 11 2002 - 15:03:39 CDT


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