MODERATOR NOTE: E-Metrics Questions

From: Cliff Kurtzman <cliff_at_tenagra.com>
Date: Wed 12 Jun 2002 16:30:56 -0500

Hey everyone,

There is less than two weeks left until the E-Metrics Summit
in Santa Barbara, http://www.targetingemetrics.com/tenagra
I hope you can register and experience the entire event
for yourself, but if you can't, I'm going to be providing a series
of four special reports to list members to give you a
taste of what you missed. Much thanks and appreciation
is given to NetIQ (developer of WebTrends) and John Wiley &
Sons (and possibly others) that are sponsoring the coverage.

Part of the Summit event consists of working groups devoted
to discussion of issues submitted by the attendees. Do you
have an E-Metrics issue that you think should be discussed
and reported on in my coverage of the event? If so, please
drop me an e-mail at cliff_at_tenagra.com and I'll see if I can
get it on the agenda.

I've listed some of the issues already submitted, to give you
some idea of the scope of discussion along with the kinds of
people that are attending.

Data Collection Issues
Pros and cons of client side collection and server
side collection and related ASP issues.
Submitted by Terry Lund, Eastman Kodak

Improving ROI by Understanding Customer Experience
How can companies make systematic, measurable improvements
to their sites' user experience? How do you quickly
profit from quantitative metrics of the customer experience?
Submitted by Paul Moore Enviz

The Business Side Doesn't Understand Our Brilliant Reports or
React to Them.
Is it a matter of temperament more than a lack of skills and
knowledge? How do we convince the business side that we hold
the keys to actionable insight?
Submitted by Eric Peterson, WebSideStory

Unique User Identification (UUID)
How do we properly identify visitors? How can we implement a
P3P compliant UUID strategy that addresses our business goals
while respecting privacy? How do we get from UUID to customer
segmentation and predictive modeling?
Submitted by Rich Berkman, CustomerCentric Solutions, a
division of SPSS Inc.

How do You Determine Your Most Valuable Customers?
What segmentation techniques work best? How can we segment
further in the future?
Submitted by Shane Wiley, Keylime Software

Correlating Offline With Online Multi-Channel Customer
Interactions
How does the online experience drive offline business?
How does a multi-channel communication strategy drive
overall customer satisfaction? How do you apply it all
back to the business in a timely and actionable manner?
Submitted by Michael Wentzien, IBM Business Intelligence
Services

How to Measure the Seemingly Unmeasurable
How can you track and measure the specific factors that
uniquely influence your ROI? Every online business is unique
and so are the questions you need answered.
Submitted by Josh James, Omniture (formerly MyComputer.com)

How does usability impact the success of an e-commerce site?
How can the usability team measure their success when
usability is intended to prevent problems before the
interface is implemented?

Can we specify benchmarks of Web success that would be
usable across multiple companies?


Hope to see you there!

--Cliff

Clifford R. Kurtzman, Ph.D.
President and CEO Moderator
The Tenagra Corporation The Online Advertising Discussion List
http://www.tenagra.com/ http://www.o-a.com/
281/480-6300
Using the Internet as a Strategic Asset





Received on Wed Jun 12 2002 - 16:30:56 CDT