Re: Ad Campaign traffic tracking solutions?
Jake Klamka <majon_at_majon.com> wrote:
> Can someone recommend a simple solution that would allow us to create
>redirect URLs that would count traffic coming through them. Idealy, this
>solution would allow us to create separate username and passwords for each
>of clients to use.
Jake,
If i understand you correctly you want to:
a) Track clicks (visits to the site rather), and only clicks
and if possible
b) Give your clients access to the stats
#1 An simple way to do it, if you have access to the server log on the
target webserver is to have a landing URL with some extra info in it. For
example, you want to point traffic to http://www.domain.com/index.html but
in order to be able to track what campaign people come from you may want to
send them to http://www.domain.com/index.html?campaigncode instead.
The extra ?campaigncode makes no difference to the user but it opens up the
possibility of simply counting the number of ?campaigncode in your logfile.
Can be done with f.x a standard Webtrends logfile analyser or even a
texteditor.
It's not a fancy way of doing it but it has one major advantage: you will
save one re-direct and that will minimize losses along the route..
#2 If you want somewhat fancier reporting and know someone who can install
a CGI-script a world of opportunities is out there... Check out:
http://www.cgi-resources.com/Programs_and_Scripts/Perl/Logging_Accesses_and_Statistics/
For inspiration and possibly a solution.
#3 If you want more in depth reporting "behind the click" have a look at
f.x http://www.adtagger.com/ . ask for David, if this is the solution you
need, he will be happy to help you out.
Best regards
/Jonas Hollander - todays good deed accomplished :-)
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Received on Wed Jun 19 2002 - 10:42:28 CDT
