Jupiter Sold for $250K to Internet.com parent INT

From: Rick Bruner <rick_at_bruner.net>
Date: Sat 22 Jun 2002 17:00:23 -0500

Greetings,

I used to be active here years ago, but I've been a long-time lurker ever
since. Still appreciate the active discussion here and many familiar names.

Just wanted to share a news blurb, in case you missed it (buried in the
newsbriefs from MediaPost today): INT Media, parent of Internet.com, bought
Jupiter Research for a mere $250,000 today, less than the price of a good
one-bedroom apartment in Manhattan.

I wrote more thoughts about this on my web log:
http://www.executivesummary.com/blarchive/2002_06_16_blog-archive.shtml#78043430

How should the rest of us interpret this, do you think? Was Jupiter
worthless? Cooking their books, perhaps, or never more than smoke and
mirrors and all along? Or is it more a measure of the negative mood of the
business world regarding the Internet?

To put this in perspective, Internet.com bought ClickZ for $16 million ($10
million of that in cash) in the fall of 2000.

Rick

Rick E. Bruner 646 554-0963 rick_at_e-summary.com
Executive Summary Consulting, Inc. www.executivesummary.com
Strategy, research and commentary on e-media / e-marketing
Author: "Net Results.2: Best Practices for Web Marketing"
Personal musings @ Bruner Blog: www.bruner.net/blog





Received on Sat Jun 22 2002 - 17:00:23 CDT