Re: Statistics on the WWW

From: Leslie Laredo <leslie_at_laredogroup.com>
Date: Sat 22 Jun 2002 17:07:25 -0500

Christina,

There are many sources for free data on web usage and advertising
statistics, try:

www.emarketer.com (some data is free, access to the majority of their
data is now through subscription)

www.nua.com for Free weekly email on the latest Internet trends and
statistics
Email: surveys@nua.com Web: http://www.nua.com/surveys/

internet.com has several newsletters and sections:
CyberAtlas site, the Reference Desk for Web Marketers,
http://cyberatlas.internet.com, part of internet.com, The Internet & IT
Network, http://internet.com The Internet Advertising report at
www.internetnews.com/IAR Their ad resource section is at
www.adres.internet.com

Association for Interactive Marketing Your up-to-the-minute guide to
essential interactive marketing research. Stay informed and ahead of the
game when it comes to marketing trends and consumer interests. Brought
to you FREE by the Association for Interactive Marketing. Please visit
our interactive web site: http://www.InteractiveMarketing.org.

For rich media data try www.EmergingInterest.com

Jack Myers reports on general advertising but includes internet, there
is a free newsletter but most of the data is through its subscription
service www.jackmyers.com

Information on Internet advertising can also be found at:
Mediapost.com
adweek.com
adage.com
dmnews.com
medialife.com

Daily and monthly usage data is free from the metering research
companies, NetRatings at
http://www.netratings.com/corporate/corp_hot_off_the_net.jsp or Comscore
MediaMetrix at
http://jmm.com/xp/jmm/services/mm/myMetrix-weeklyFlash.xml

DynamicLogic posts findings from their research on ad effectiveness and
has a few white papers www.dynamiclogic.com

Other sources:

"A Nation Online" Dept. of Commerce Report, Feb. 2002
www.ntia.doc.gov/ntiahome/

"Surveying the Digital Future" UCLA Center for Communication Policy,
Nov. 2001
http://www.ccp.ucla.edu/pages/internet-report.asp

Pew Research Center, Pew Internet and American Life Reports, "Getting
Serious Online: As Americans Gain Experience, They Use the Web More at
Work, Write Emails with More Significant Content, Perform More Online
Transactions, and Pursue More Serious Activities," March 2002
http://www.pewinternet.org/index.asp



I would love to hear from the group about other resources you find
helpful for web statistics and metrics.

Leslie Laredo, President

The Laredo Group, Inc.
4 Wildwood Avenue
Newton, MA 02460
www.laredogroup.com
617-559-0200 ext. 99

Since 1996, providing Internet advertising sales training, ad product
development consulting and online research.



Received on Sat Jun 22 2002 - 17:07:25 CDT