Re: Web advertising report

From: Mark Brownlow <mark_at_keepingthekey.com>
Date: Fri 05 Jul 2002 06:51:42 -0500

A couple of additions to Ryan's list of sources for web
advertising reports would be:

http://cyberatlas.internet.com/markets/advertising
http://www.internetnews.com/IAR/

The original questioner was looking for free reports. One
thing to watch there is that many free reports are
produced (or sponsored by) vendors.

Not that such reports are inherently untrustworthy, but
you do need to consider the issue of vested interests.

Also be sure to take a particularly close look at methodologies
used, which can give you a better grasp of how relevant and
valid the results and conclusions are. You'll find a lot of
rather imaginative interpretations out there.

Mark Brownlow
http://www.email-marketing-reports.com/






Received on Fri Jul 05 2002 - 06:51:42 CDT