Re: Web advertising report

From: sally krumholz <salinka_at_earthlink.net>
Date: Fri 05 Jul 2002 06:57:42 -0500

Christina,

I would recommend you visit the Interactive Advertising
Bureau (IAB) for some reports - http://www.iab.net

Dynamic Logic has some white papers on this medium as well -
http://www.dynamiclogic.com

Online Publishers Association (OPA) -
http://www.online-publishers.org/

Association of Interactive Media (AIM) -
http://www.imarketing.org/

Mediasmith - http://www.mediasmithinc.com/white.html

Also try another site - e-Consultancy -
http://www.e-consultancy.com - to look for a variety of
topical white papers.

Emarketer & NUA can provide you with some information and
links but their in-depth reports are generally for sale &
quite expensive. Forrester & AC Nielsen may have some free
info on their site as well.

Good luck,

Sally Krumholz
~~~~~~~~~~~~~~~~
sally krumholz
interactive marketing consultant
salinka - gotham city

web: http://www.salinka.com






Received on Fri Jul 05 2002 - 06:57:42 CDT