Re: Search Engine Optimization

From: Rob Frankel <rob_at_robfrankel.com>
Date: Mon 08 Jul 2002 07:41:41 -0500

At 10:59 PM -0500 7/5/02, Jessica Bobryk wrote:
>I've got a question about the PPC engines. I have not tried them out
>because I'm afraid it's going to put me into a big finacial hole. Are
>these engines worth the money and trouble? I'm a small-fry biz, which
>means very low cash-flow, with high hopes and dreams.

Funny you should ask, Jessica. In last week's issue of FrankelTips,
the lead article was about my experience with free vs. paid search
engines. In a nutshell, here's how it works for me:

For my category, the keyword is "branding". I tried paying Overture
and got nothing. So I stuck with simple site optimization, using
keyword that stuck to my own brand strategy.

Here's how things stack up, at least this week:

Yahoo: Top rank. Numero Uno. Top of the heap.
Google: Fifth from the top.
AOL: Sixth from the top.
Overture: Number 29. Which means I'm in the top 30 on a pay to play
search engine without ever having paid a penny for it.

Maybe paying for ranking works for some people, but for me, it
certainly doesn't. Even the traffic I got when I bid at the top at
Overture was worthless.
--
Rob Frankel

Big Time Branding (SM) http://www.RobFrankel.com
Revenue-generating Branded Community (TM): http://www.i-legions.com
Rob answers your questions every Monday! http://www.FrankelTips.com
1-888-ROBFRANKEL * 818-990-8623




Received on Mon Jul 08 2002 - 07:41:41 CDT