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Re: Ad Brokers

From: Steve Hunt <steve_hunt_at_mac.com>
Date: Wed 10 Jul 2002 11:16:24 -0500

Hi Pesach,

>First of all, you aren't looking for a "broker" -- an ad broker is a guy
who
>generally takes your inventory, and then marks it up and tries to sell it
at
>the highest possible price, taking the profit for himself. You also risk
>never getting paid by these guys.

So just as you can never get a reliable Estate Agent or builder you can't
get a reliable broker?
There must be 'some' legitimate 3rd party sales people out there? Or are we
all resigned to DC's Real's sales efforts?


>The only people who get
>anything arte the "majors" as you put it, as everyone else is out of
>business.

Really? So there is no-one who would be capable of taking on my sites and
running with the Sponsorship/individual ad sales baton? No 3rd party out
there is capable of delivering higher than a 0.50cpm/cpa?

>You have two options here -- either you take the low CPM, CPC
>etc, or you get paid nothing. There isn't a third option for you, and if
>anyone tells you otherwise, they are retarded

So that's it then. ;-( We are all doomed to low revenue advertising for
ever.

Is this 'really' the case?

I'm not disagreeing with you Pesach, you could well be right. It's just if
that really is the case then what chance to ANY of us have? (affilliate
deals etc not withstanding).

Steve







Received on Wed Jul 10 2002 - 11:16:24 CDT


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