Where to find quality PPC traffic ?

From: Alec Stewart <shiphen_at_yahoo.com>
Date: Wed 10 Jul 2002 16:20:53 -0500

Hi

Background:
We are a UK-based website that does upmarket "sealed
bid" auctions
targeting travellers, and specifically focusing on
airline passengers.

Results:
We recently ran a successful PPC banner promotion on
both baa.co.uk and weather.co.uk that produced a 0.65%
click-thru rate
and a 5% conversion rate.

However an identical campaign on Adviva with a travel
focus lost us a lot of money, mainly because it had
a conversion rate of less than a third...


- Can anyone suggest a good place to get highly
upmarket
  traffic - preferably on a PPC basis?
(Our target audience is the Business and/or First
Class airline traveller, probably living in the UK)


Ship

=====
Alec Stewart
Webmaster

shiphen_at_yahoo.com

+44 (0) 20 7401 2828 Wk
+44 (0) 7939 053 077 Mob



Received on Wed Jul 10 2002 - 16:20:53 CDT