Tracking and Looksmart

From: Robert Day <rpday_at_btinternet.com>
Date: Thu 11 Jul 2002 13:08:44 -0500

Does anyone have any experience of problem with Looksmart
concerning the use of tracking code at the end of a URL.
We have been using our coding to track the success of
various advertising campaigns for clients. We would like to
use our code at Looksmart and this will give us an extra
identifcation tag on our clients' order forms to show where
the customer originated.
This is highly valuable data as it tells us which of the
advertising mediums is giving our clients actual buyers,
rather than just clicks.
All we want to do is add something typically: ?id=LSMRT
but they are refusing. They claim "technical reasons"
but a cynic might take the view that they just don't
want people to know how good/bad they are in delivering
ROI.
Overture actively recommend the use of tracking codes.
Why can't Looksmart do the same? I'm pressing them at the
moment but any shared experiences would be useful.
Robert Day
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
Robert Day rpday_at_btinternet.com
Better Rankings - www.betterrankings.com
Tel: 0114 2467240 Helping you to succeed online!
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~





Received on Thu Jul 11 2002 - 13:08:44 CDT