> I sure would like to see those numbers. From everything I see and
> hear, the floaters are perceived as more annoying and are driving
> people away from sites.
I can not release details of our clients' campaigns.
Here are some stats for our own floating-ad.
As you can see CTR is 12.94%
We have it running for the last two weeks on Australia's leading marketing
website http://www.bandt.com.au
The ad is very simple one. It plays in right bottom corner and sure can not
annoy anyone.
--------------------------------------------------------------------
REC Media promotion at B&T Weekly Ad 1
Selected date range: last 7 days
Frequency capping: 2 time(s)/1 day(s)
Total unique viewers covered: 1731
Air time per viewer: 0 hours 2 min 46 sec
Total air time: 79 hours 49 min 37 sec
Unique viewers who interacted with the ad: 643
Viewer interaction ratio: 37.15%
Unique viewers who visited advertiser's web site: 224
Viewer click trough ratio: 12.94%
----------------------------------------------------------------------
If anyone wants to see these stats in real time please use
username:demo/password:demo to enter My REC Media section of our website.
Regards,
Sasha Yatskanich
email: sasha_at_recmedia.net
phone: +61 2 8714 8897
http://www.RECmedia.net
Received on Fri Jul 12 2002 - 07:50:35 CDT
