Floating ads

From: Sasha Yatskanich <sasha_at_recmedia.net>
Date: Fri 12 Jul 2002 07:50:35 -0500

> I sure would like to see those numbers. From everything I see and
> hear, the floaters are perceived as more annoying and are driving
> people away from sites.

I can not release details of our clients' campaigns.
Here are some stats for our own floating-ad.
As you can see CTR is 12.94%
We have it running for the last two weeks on Australia's leading marketing
website http://www.bandt.com.au
The ad is very simple one. It plays in right bottom corner and sure can not
annoy anyone.

--------------------------------------------------------------------
REC Media promotion at B&T Weekly Ad 1

Selected date range: last 7 days

Frequency capping: 2 time(s)/1 day(s)

Total unique viewers covered: 1731

Air time per viewer: 0 hours 2 min 46 sec
Total air time: 79 hours 49 min 37 sec

Unique viewers who interacted with the ad: 643
Viewer interaction ratio: 37.15%

Unique viewers who visited advertiser's web site: 224
Viewer click trough ratio: 12.94%
----------------------------------------------------------------------

If anyone wants to see these stats in real time please use
username:demo/password:demo to enter My REC Media section of our website.

Regards,

Sasha Yatskanich

email: sasha_at_recmedia.net
phone: +61 2 8714 8897

http://www.RECmedia.net




Received on Fri Jul 12 2002 - 07:50:35 CDT