Email Marketing Report

From: Paul Gaudet <paulgaudet_at_nycmail.com>
Date: Fri 12 Jul 2002 14:54:08 -0500

A friend forwarded me a report the other day that I
found very interesting and I wanted to hear what
others thought of it. The report argues that email
marketing is in "crisis" because people are ignoring
the email that they've opted-in to. It goes on to
suggest a possible solution to the problem (basically
making your email program more interactive and
relevant to your users).

Rather than paraphrase the whole thing, you can get
your own copy from the web site (it's free and you
don't have to signup for anything to get it):

http://www.emailincrisis.com/download.html

I think it's worth a read if you're using email. At
the very least it gives you a different way of
thinking about your own program.

In my own experience I've seen the response rate drop,
particularly the open rate. Click-through has held
pretty steady but the open rate is down significantly.
Has anyone else found this happening? Any thoughts on
the report, is this something that you think would
solve the problem? If not how would you solve the
problem?

Thanks,

Paul Gaudet



Received on Fri Jul 12 2002 - 14:54:08 CDT