Re: Email Marketing Report

From: John Gaskill <jg_at_info-central-usa.com>
Date: Fri 12 Jul 2002 16:50:48 -0500

Paul Gaudet wrote:

>A friend forwarded me a report the other day that I
>found very interesting and I wanted to hear what
>others thought of it. The report argues that email
>marketing is in "crisis" because people are ignoring
>the email that they've opted-in to. It goes on to
>suggest a possible solution to the problem (basically
>making your email program more interactive and
>relevant to your users).

If people are ignoring your email (e.g., deleting it
rather than reading it), making it more interactive
will not increase its effectiveness.

After all, a deleted interactive email is just as useless
as a deleted plain text email. Isn't it?

Or am I missing something?

John Gaskill
jg_at_Info-Central-USA.com
http://Info-Central-USA.com





Received on Fri Jul 12 2002 - 16:50:48 CDT