Re: Email Marketing Report

From: Rob Frankel <>
Date: Mon 15 Jul 2002 11:16:17 -0500

At 1:39 AM -0500 7/15/02, Christopher Ulrich wrote:
>The only things that I can think of that will increase the open rate
>are the "From Address"
>and the "Subject" because, after all, isn't that the only thing that
>would be seen by someone
>before they open the message?

Nope. For example, I use Eudora for the Mac. It allows you to
preview the content of a message simultaneously in the lower portion
of the total mailbox window. However, I do agree that the most
effective place is the Subject line.
Rob Frankel, "Yes, I really do turn users into evangelists for your brand."
Big Time Branding (SM)
Revenue-generating Branded Community (TM):
New series of e-books:

Received on Mon Jul 15 2002 - 11:16:17 CDT


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