Re: Email Marketing Report

From: John Gaskill <jg_at_info-central-usa.com>
Date: Thu 18 Jul 2002 22:03:43 -0500

Michael Low wrote:

>Rob Frankel <rob_at_robfrankel.com> wrote:
>
>>Nope. For example, I use Eudora for the Mac. It allows you to
>>preview the content of a message simultaneously in the lower portion
>>of the total mailbox window. However, I do agree that the most
>>effective place is the Subject line.
>
>Was wondering, would that affect open rate?

Yes, as does opening mail after going offline.

>
>Cos if I was using the primitive method of tracking open rate through a 1x1
>gif, then would the gif load once in the message preview pane and another
>time when the message is actually read? That would result in multiple
>counting right?

No, not multiple counting, more likely no counting at all.

The email is actually read in the preview pane. The purpose of the preview
pane is to allow mail to be read without being formally opened. I'm not
real knowledgeable on Eudora, but I believe it is a text only email reader
which clears HTML source from a message or displays it as plain text.

I base my comments on the PMMail reader I am using which offers a
preview pane.

You have a nice day too Michael.

John Gaskill
jg_at_Info-Central-USA.com
http://Info-Central-USA.com





Received on Thu Jul 18 2002 - 22:03:43 CDT