Re: AAAA/IAB Standard Terms and Conditions. What is the point?

From: Pesach Lattin <info_at_adspyre.com>
Date: Thu 18 Jul 2002 22:09:53 -0500

     Kim Wrote: "OK...was anyone else as pleased as I was when they saw the
standard T&C document that came from the AAAA and IAB? And have other
publishers been getting IO after IO that uses this document,but includes
many amendments that in some cases delete most protections for the Media
Company while retaining all protections for the agency/advertiser?"

     No, actually, as anyone who reads my newsletter can tell you, I think
the IAB is a bunch of idiots trying to pretend they are important. Standard
T&C in this industry are silly, because every specific buy is different. THe
assumption of the IAB in making standard T&Cs is that every type of media is
identical and thus every buy should be the same. Having a standard T&C is
like having standard women -- all sizes dont' fit all.

     Take care,
     The ADBUMb
     http://www.adbumb.com
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Received on Thu Jul 18 2002 - 22:09:53 CDT