Re: AAAA/IAB Standard Terms and Conditions. What is the point?

From: Kim O'Connor <koconnor_at_planetoutpartners.com>
Date: Mon 22 Jul 2002 18:59:24 -0500

In response to my post John Gaskill wrote:

>Relax. What you are seeing is the process of negotiation in
>documents. Just because trade groups put together a form
>contract doesn't mean the World has to accept it, or the
>terms it offers.
>
>If you are getting IOs on terms you don't like, reject them,
>or counter offer them by returning your own IOCO reinstating
>the terms of the standard form you require. Then, politely inform
>the offering party that if your terms are not acceptable to them,
>they can take their IO elsewhere (don;t tell them where to put it!).
>
>Remember, it's only business.

John, I understand that one size does not fit all. And I fully appreciate the
need to negotiate terms based on specific deals. What I was complaining
about was the current situation where agencies think that it is appropriate
for them to
remove every protection for the media company yet leave all the protections
for themselves and the advertisers. For example; asking the media company
to accept liability for third party served ads that we cannot even pre-approve
is ridiculous.

It seems that with the industry in the situation it is the agencies and
publishers
would come together to do what we can to attract MORE business. What I am
seeing more and more of these days seems nothing less than blackmail. I am
forced to either accept unreasonable requests or refuse the business. This in
my book is not an ethical way to operate and will do none of us any good in
the end.

I want to do what is best for the advertiser whenever possible....but I do
not believe
that in order to do this I must put my company at risk.

I honestly believe that if we work together we can make deals that are win,
win, win
with the agency, advertiser and publisher all ending up happy in the end.
Am I too
naive or have I just missed the business classes that so many in the news
seemed
to have taken in the past years?



Kim O'Connor
Sales Director
PlanetOut Partners, Inc.
tel: 415.644.8035 | fax: 415.644.7986
mobile: 415.706.1549

Visit Our Sites:
www.gay.com | www.planetout.com
www.kleptomaniac.com | www.outandabout.com








Received on Mon Jul 22 2002 - 18:59:24 CDT