Re: AAAA/IAB Standard Terms and Conditions. What is the point?
Kim O'Connor wrote:
>What I am seeing more and more of these days seems
>nothing less than blackmail. I am forced to either accept
>unreasonable requests or refuse the business. This in
>my book is not an ethical way to operate and will do none
>of us any good in the end.
>
>I want to do what is best for the advertiser whenever possible....
>but I do not believe that in order to do this I must put my company
>at risk.
The first thing you have to learn is to do what is best for
your company - first. After doing for yourself, you are
able to do for others. Sometime the best you can do
for an advertiser is deny use of your audience.
>I honestly believe that if we work together we can make deals that
>are win, win, win with the agency, advertiser and publisher all ending
>up happy in the end. Am I too naive or have I just missed the business
>classes that so many in the news seemed to have taken in the past years?
Kim,
I don't know what classes you are referring to, but keep the
following in mind when dealing with an agency -- that the
agency is doing what is good for the agency and the client.
Since your original post was not specific about what protections
you were referring to, it is hard for me to address whether the
fears you enunciate are are real or imagined.
Are you too naive? I can't answer that one either, but
wonder why you are asking the question at all.
Regards,
John Gaskill
jg_at_Info-Central-USA.com
http://Info-Central-USA.com
Received on Mon Jul 22 2002 - 21:13:35 CDT
