Re: Tracking newsletter open rates

From: Dejan Bizinger <dejan_at_lysts.com>
Date: Wed 24 Jul 2002 09:59:18 -0500

Steve Tyler asked how you do tracking in newsletter:

I think that there is no need to complicate things. Simply treat
your HTML newsletter like your web site. So, how do you see how much
visitors you get on your web site? With counters. So, simply put
counter code in your newsletter and you will see how many people read
your newsletter, but not precisely. I agree with Mr. Pesach Lattin
that "Realistic open rates are impossible to know". Many people don't
read email while they are online. They get new emails and read them
offline. So, I don't know how you can track in that case.

Best regards,
Dejan Bizinger, SKYLIST, Inc.
Professional Email Solutions
http://www.SKYLIST.net/







Received on Wed Jul 24 2002 - 09:59:18 CDT