Re: Dealing with Spam

From: Cliff Kurtzman <cliff_at_tenagra.com>
Date: Mon 05 Aug 2002 12:44:38 -0500

I wrote:

>> All in all, I'd guess that I have reduced my spam volume
>> by about 60% by unsubbing.

"Steve Werby" <steve-lists_at_befriend.com> replied:

>If so, you truely are lucky. I would not suggest that
>others go the same route.

A week later, I can confirm that Steve (and Rob) are correct.
The reduction in volume did not last. Volume is now at least
as heavy as before I conducted my experiment.

"Pesach Lattin" <info_at_adspyre.com> wrote:

>Maybe Tenegra (the sponsor/owner of this list) doesn't do
>this, and I am sure Cliff is going to point this out.

We don't. You are correct on both counts.

And then he wrote:

>Then again, Tenegra isn't a major player in the online
>advertising industry, and perhaps its because they are
>"ethical." The fact is all the "major" players in data-sales
>are doing this to some extent, because it's the only way they
>can get mass amounts of data of different levels readily
>available.

Sometimes the owls are just not what they seem. Through
this list and its 9000 readers, through the Tenagra Apogee
with its 32,000 readers, and through programs like The
Tenagra Awards for Internet Marketing Excellence, we have
managed to build a lot of trusted relationships throughout
the online advertising industry. People don't read this
list and the Apogee to be amused, they read it because
they want it to bring them information that they can
use from a source that they know.

This list alone reaches influential subscribers at (to name
just a few) Microsoft, Amazon, Doubleclick, 247media, Yahoo,
Dow, EDS, Monsanto, Motorola, Shell, Dell, NetIQ... the Apogee
subscriber base hits marketing and IT folks at nearly every
major company in the world. That gives Tenagra leverage
that it can tap into for itself and its clients in appropriate
situations.

And while we may not yet be among the top firms in the industry
in terms of revenue dollars, and 2001 was a trying year for us
to say the least, we have proven we have what it takes to
survive for nine years in this industry, and throughout that
period our bottom line (as in profits, or, in just a couple of
those years, amount of losses) has been better than nearly all
the much bigger names that you are familiar with... at least those
that are public and who publish their numbers. I will take a
reasonable profit over larger revenues with large losses any day
of the week. I guess my point is that while the noise maker
of the moment may seem to be a major player, understanding
where the influence lies in the online advertising industry as
it matures and evolves requires looking at other factors.


--Cliff

Clifford R. Kurtzman, Ph.D.
President and CEO
The Tenagra Corporation The Online Advertising Discussion List
http://www.tenagra.com/ http://www.o-a.com/
281/480-6300
Using the Internet as a Strategic Asset





Received on Mon Aug 05 2002 - 12:44:38 CDT