Re: Co-Registration Opt-Ins

From: Stuart Hochwert <shochwert_at_myfree.com>
Date: Mon 05 Aug 2002 12:50:54 -0500

"Eric J. Aafedt" <eric_at_investmenthouse.com> wrote:

> I would like to hear comments/praises/complaints from those
> of you that have used co-registration to increase newsletter
> opt-ins.

This is a very enticing form of marketing to build your data base quickly.
We have tested this method with some of the company names mentioned and
others. We test this method about every 9 months. Here is what we have
discovered:

1. When we tried to postal verify (CASS Certify) records we lost about 52%.
That is 52% provided bad postal addresses.

2. Last month we did another test. Since we are 100% double opt-in, we
sent a confirmation request real time to about 50,000 leads. Less than 10%
confirmed.

3. Another test we did about 1 year ago involved adding in names to 1 list
without confirmation for a test. We got buried with spam complaints.

In conclusion, quality is a huge issue, especially with services that
present users with list of 30 pre-checked boxes and the consumer does not
really know what they are requesting, if anything. If you have a strong
stomach, don't mind dealing with spam and ISP issues, co-registration can be
an effective method of database acquisition.

There are other firms that specialize in on-line eDecks. Cost per lead is
much higher, but you get 100% verified postal addresses, no pre-checked
boxes, a variety of bounds checks and more.

I think co-registration generates suspects. eDecks generate prospects.
However, suspects can be converted to prospects.

----------------------------------------
Stuart Hochwert
shochwert_at_amperemedia.com
Ampere Media LLC (formerly MyFree.com LLC)
3400 Dundee Road, Suite 236
Northbrook, IL 60062
847-205-9320 x203 Main - 847-205-9340 Fax
Over 4 million opt-in eMagazine subscribers






Received on Mon Aug 05 2002 - 12:50:54 CDT