Re: Advertising on the WWW

From: Piyush Kulshreshtha <piyushk_at_sski.co.in>
Date: Fri 09 Aug 2002 20:59:51 -0500

Christina,

Angela is correct in her view. Different websites in the same category
may yield different results for the same product and same creatives and
the message.

Our company is India's leading stock broking firm and has internet
trading as an additional channel for our clients.A promotion was run on
seven different websites where six of them carried similar creative and
the message. The results were different everywhere. I am giving you a
table which lists down these websites and the results drawn from them.
Three of them are meant for hardcore trading community and others on
finance and news.


      Website Clicks Registrations Yield
      Wow-India 1234 92 7.46
      Capital Market 1175 105 8.94
      Chartistscafe 600 50 8.33
      Intelligent Investor 461 34 7.38
      NDTV 859 18 2.10
      Times of Money 78 6 7.69
      Walletwatch 4598 34 0.74
        9005 339 3.76

I hope this helps you.

Regards,

Piyush Kulshreshtha
Manager-Marketing and Corporate Communication
Sharekhan




Received on Fri Aug 09 2002 - 20:59:51 CDT