Re: Targeted promotions

From: Cliff Kurtzman <cliff_at_tenagra.com>
Date: Mon 19 Aug 2002 13:09:17 -0500

"Bob Gordon" <bgordon_at_theautochannel.com> wrote:

>I think that you are full of it to earn 5 grand a year as an affiliate
>site has to deliver gross sales of more than a small
>bookstore. 100 bucks a year is probably closer to the truth.

Gee, I've never been called a liar on my own list
before. Bitchen!

Sorry Bob, your belief system needs adjusting.
But I welcome the opportunity to elaborate
on a good example of how online marketing can be
used to drive sales.

I can share exact historical numbers for one of our
affiliate stores, as it is no longer active. This
particular store sold books related to the year 2000
computer bug. We spent no money advertising this site,
but we did do a great deal of online marketing for it
(which is, of course, something that Tenagra
specializes in doing well for its clients worldwide).

         Gross Book Amazon.com
         Sales Commission

1998 Q1 $11,393.74 $1,497.78
1998 Q2 $11,864.19 $1,271.54
1998 Q3 $14,514.55 $1,315.52
1998 Q4 $15,714.49 $1,103.10 Total 1998 income: $5,187.95 > $5000.00
1999 Q1 $20,692.24 $1,262.29
1999 Q2 $15,265.14 $1,135.23

If you still don't believe me, I can ask one of
our Online Ads subscribers from Amazon.com if
she will confirm the numbers. Is that really
necessary?

--Cliff

Clifford R. Kurtzman, Ph.D.
President and CEO
The Tenagra Corporation The Online Advertising Discussion List
http://www.tenagra.com/ http://www.o-a.com/
281/480-6300
Using the Internet as a Strategic Asset




Received on Mon Aug 19 2002 - 13:09:17 CDT