Re: internet.com / IAB censorship

From: Linda Alexander <lalexander_at_write2thepointcom.com>
Date: Mon 19 Aug 2002 13:20:38 -0500

I used to work for an association. Naturally, many of the reporters in
that industry were former practitioners, because it was a very technical
group and they needed the knowledge in order to write about it
effectively. We never charged for press people because we wanted the
publicity. After a few years of seeing people try to sneak in, and not
give us coverage, I enforced the terms -- made people get a letter from
their editor, esp. if a freelancer, and/or show clips of what they wrote
about us last year. And a business card helped too. That way I weeded
out the people who were trying to get freebies (we DO have to pay for
them, too!) and got some good press coverage from "true" journalists.

Linda Alexander
Business Writer/Marketing Consultant
http://www.write2thepointcom.com






Received on Mon Aug 19 2002 - 13:20:38 CDT