Re: Comparing traditional advertising and online ads
Traditional and online advertising can be very similar but also have
some differences. Many principles of advertising in the offline world
are transfered to the online world. It is the same thing in
marketing both offline and online. You have to carefully make your 4P
marketing mix - Place, Product, Price, Promotion.
One of the main differences between offline and online advertising is
that in offline advertising you can't have so specific information
about how successful some advertising campaign was. On the other hand,
when you advertise on the Internet you can get very detailed
information about your advertising campaign (how much people clicked
on your ad, where did they come from, how many sales you made with
that ad campaign...).
In online advertising you can make some rich-media and interactive
banners made in Flash which have better CTR. Traditional advertising
in newsletters is static.
Offline advertising is in most cases more expensive than online
advertising.
One main advatange of offline advertising is that many studies show
that people more believe in ads that they see on TV, read in
newsletters, hear in radio than on the Internet.
There are not many concepts on the Internet like "full page ad in
a newsletter". People usually advertise via standard banner types or
have some standard text ads in the email newsletter.
Both offline and online advertising require that you make a good
market segmentation in order that you have more success with your ad
campaign.
Best regards,
Dejan Bizinger, Contributing Editor
SKYLIST Solutions
http://www.skylist.net
Received on Tue Aug 20 2002 - 08:20:24 CDT
