Re: Deciding on the right price

From: Luca Meyer <luca_at_lucameyer.com>
Date: Mon 26 Aug 2002 19:37:47 -0500

Hello Thomas,

One alternative would be to estimate your customer price flexibility
schedule. That is, by means of simulation and compensative models (i.e.
conjoint analysis applications) find out how much customers you are likely
going to lose for each dollar increase in your monthly subscription.

It is a fairly elaborated technique and it is not 100% precise, but it could
help you to better predict your customers' behaviors. If you need further
insights on how exactly the technique may work for you or how to proceed,
write me offline on
luca_at_lucameyer.com

HTH,

Luca
www.lucameyer.com






Received on Mon Aug 26 2002 - 19:37:47 CDT