Re: Appropriate address collection strategies

From: John Gaskill <jg_at_info-central-usa.com>
Date: Thu 29 Aug 2002 21:12:52 -0500

Jeff Fleming asked:

>Is there anyway to gather email addresses from
>various normal ecommerce activities on a website and
>then offer these people the chance to opt-in for
>special offers, info, promotions etc.

To send people e-mail asking them to opt-in
is spamming them, and likely to be very
unproductive.

Make your offers to opt-in on the web site itself.

Use a pop-up or pop-under window to make a very
straighforward, unapologetic offer, stating exactly
what people will receive by "opting in."

If you don't like the pop-up/under idea, create
a banner, button or text link to a separate web
page that offers an opt-in signup form.


John Gaskill
jg_at_Info-Central-USA.com
http://Info-Central-USA.com





Received on Thu Aug 29 2002 - 21:12:52 CDT