Re: Mobile advertising

From: Morten Just <morten.just_at_genstart.dk>
Date: Wed 04 Sep 2002 08:43:48 -0500

My five cents..

During the soccer world championship, i did receive quite a lot of SMS
commercials - from my phone operator. They were advertising some (paid)
service in connection to the championship. I cared very little about the
championship, ditto the SMS'es, but they did not provide me with any kind of
unsubscribe option. I was annoyed. At about a one-per-month rate, I receive
SMS's from various phone-specific sites on the internet.

Bottom line is that I, and everyone I talk to, want to keep SMS on a
spam-free basis. Needless to say, a service that I've opted in on, and find
useful, would not be spam :)

Reaching people by having their mobile phone beep and crave somehow
immediate attention, anywhere, anytime, is reaching into their privacy space
on a much more deeper level than the email; I do see a potential for MMS
marketing as a way of making it more appealing (somehow compares to that of
the plain-text to HTML email-newsletter transition), but it still has to
respect the user's choices.





Received on Wed Sep 04 2002 - 08:43:48 CDT