Re: Mobile advertising

From: Sean Dillon <sean_at_telegraph.co.uk>
Date: Thu 05 Sep 2002 19:55:37 -0500

> The most important fact is... I pay by the minute for cellphone
> calls... So
> they are wasting both my time and money. Now if they want to pick
> up the cost of the call, I'd talk with them, otherwise, I have no
> use for them.

You pay to receive calls?????? The only time I have ever heard of
this would be if somebody phone me from a different country where
both the caller and the recipients are sometimes charged.
I'd seriously suggest moving your telco provider if they're charging
you to receive a call.

Most mobile marketing in Europe is done via SMS rather than direct
calls to the phone itself.

I notice most people don't use this same argument against TV
companies,
after all the TV is using up your electricity and your time when they
are trying to sell stuff to you.

 
> Presently I think its against the law in Canada and the United
> States.

In the UK there is a regulatory body called ICSTIS which monitors
things like premium rate adult telephone service. They are also
responsible for investigating fraud of phone services and have
successfully fined and prosecuted a number of rogue operators and
companies that abuse the system. They have been known to shut down
services within hours as they have close ties to British Telecom.


> Email SPAM is bad, but you can take the time to build up your
> filters to kill off the trash... I have 85 filters that are
> blocking nearly
> 90% of my
> spam. It took me two weeks to build the list of domains, common
> phrases, and keywords to nuke. Pop-ups suck, I use Mozilla so I
> don't
> have to deal with them.


Abuse of mobile technology will not get to the point similar to that
with spam etc... as access to the underlying technology/services is
so high. Building a SMS gateway system is big money, installing
sendmail
on a spare linux box isn't!

Sean


Sean Dillon
Traffic Manager
www.telegraph.co.uk

e: sean_at_telegraph.co.uk
t: 020-7531-3236
f: 020-7538-7236

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Received on Thu Sep 05 2002 - 19:55:37 CDT