"Luis Martins" <lbravo_at_companhiapropria.pt> wrote:
> Let's not confine mobile marketing to sms ad bursts.
Agreed. Personally, I find non-permission based SMS and text messaging
intrusive. Obviously, billing differs by provider and package, but I pay a
flat amount for X text messages and incur fees for each text message above
X. And I'm notified of new messages by an audible alert which would become
irritating and ineffective if marketing messages became a large percentage
of total messages received. But I see advertising on WAP sites I access via
my phone more frequently and I'm fine with that. I agree with points John
Gaskill made in an earlier email about mobile phone advertising as it
relates to companies that serve a certain geographical market, but I think
the same applies to the web, tv, radio and print. There are options via the
web, WAP and SMS to target an appropriate audience. On the web that could
mean a city portal, on WAP it could mean advertising on restaurant/hotel
directories, phone lookups and driving direction sites and on SMS it could
mean targeting customers with a billing address in certain zip codes
(permission based, of course). I'd be more inclined to allow permission
based SMS if such messages had no cost (or I was compensated for them) and I
could easily manage what I received.
--
Steve Werby
President, Befriend Internet Services LLC
http://www.befriend.com/
Received on Fri Sep 06 2002 - 16:53:50 CDT
