Re: a VERY unethical practice?

From: Steve Hall <steve_hall_at_charter.net>
Date: Mon 09 Sep 2002 07:54:13 -0500

"Steve Hall" <steve_hall_at_charter.net> Wrote:

>>All pop ups and pop unders should be BANNED. Forever. PERIOD.

>No they shouldn't. PERIOD.

>>They are a
>>horrible form of online advertising and serve no purpose other then to
>>annoy users. Marketers have to have some backbone and see that this short
>>term tactic is killing the long term upside of online marketing.

>Come on!
>In what way horrible? Exactly in what way are pop ups as a general format
>horrible?

They attack, interrupt, distract, annoy, sidetrack, divert, irritate,
exasperate, infuriate, aggravate, upset, crash your browser and drive you
mad. Did I leave anything out?

>God i really hate when people just throw out sweeping populistic comments
>like that. For the last year or so it's been sooooo right to say "Pop ups
>are Evil". Back in 1995 it was sooo right to say "Advertising in general on
>www is Evil".

Sweeping populist comment? It's just my opinion. Anyway, I do agree that
there may be a few...maybe 2 advertisers/agencies that approach pops the
right way but beyond that, no way. It is absurdly abused beyond all belief.
It makes the experience with the medium very tedious and very trying.

Just take a look at the popularity of pop blocking software downloads. It's
a war that we are going to lose.

By the way, just so I don't seem to be against everything, I love
advertising, the Internet as a medium, and the proper use of the Internet as
a powerful marketing tool :-)

Steve Hall
http://www.rantworks.com








Received on Mon Sep 09 2002 - 07:54:13 CDT