Re: a VERY unethical practice?

From: Scott Brew <Scott_at_Adtegrity.com>
Date: Mon 09 Sep 2002 23:35:39 -0500

"How many friends do you have that say "boy, I can't want to sign onto AOL
and click through all of my pop-up messages!"?"

Who jumps on AOL and says "Boy, I can't wait to see that banner ad"?

Who jumps on TV and says "Boy, I can't wait to see those ridiculous Captain
Morgan ads"?

Who interacts with any medium with excitement at receiving advertising
messages?

No one.

Come on, folks advertising is intrusive. The level of intrusion must walk a
fine line between getting someone's attention and annoying them. That line
differs for various people. We're never going to please everyone on these
issues.

So, how about that bottom line? If the format isn't effective, it will die
on it's own. If it is effective, some of you making loud, officious
statements which are intended to marginalize those of us trying to make the
medium work will be left on the margins yourselves with only your piety to
bring to the bank.

Best of luck to you.

-Scott Brew
Adtegrity.com





Received on Mon Sep 09 2002 - 23:35:39 CDT