Re: a VERY unethical practice?

From: Luis Martins <lbravo_at_companhiapropria.pt>
Date: Tue 10 Sep 2002 06:46:08 -0500

Scott Brew said:

>Come on, folks advertising is intrusive. The level of intrusion must walk a
>fine line between getting someone's attention and annoying them. That line
>differs for various people. We're never going to please everyone on these
>issues.

Sorry, I really can't see advertising as that. Moreover, I don't work that
way - I analyze which formats interest me (which is the opposite of "annoy
me") and use them. This is why I don't use banners, pop-ups nor pop-unders
in my campaigns - instead, I try advertaining e-mails, PPC Placement,
Community or viral Webmkt or Webmerchandising (e-books, offers, studies,
cursors, screensavers...) to give some examples.

As I see it, ads on TV are very different from online ads. "Ads on TV" dont'
have a discussion list, for starters. :) TV advertising is established as
the filling of gaps between programs, and we can say 90% of it happens in an
exclusive space for advertising - now online advertising happens while
you're browsing, when you're trying to see content and use the
functionalities on the site you've chosen from 2 billion choices...And
woosh! Pop-ups, pop-unders, traditional banners, skyscrapers, exit pages,
interstitials...hey! Some people just want to see their e-mail account! What
happened to 3-clicks-for-content? More like
133-clicks-for-content-and-still- growing. :(

I live and work in Portugal, not UK or US, so one of my objectives working
on the web is to try and bring people to the web, as well as maintaining
people using it - as ours is a small market. Creating hurdles for their web
experience is not the best way to sell.

Sorry for this morning's bad humour.

Luis Martins







Received on Tue Sep 10 2002 - 06:46:08 CDT