Re: Future of online advertising

From: Vitaly Sazanovich <vitaly_at_intervelopers.com>
Date: Thu 19 Sep 2002 07:20:48 -0500

Hello, Ryan!
I work with the Internet and part of my job is to browse different sites in
search of information I need. So here are some of my observations about the
things in the world of online advertising which I found new for me as I was
exploring the Net.
1. I call it "Smart banners". They appeared quite recently and they have
great chances to replace those old gifs. I mean here Flash banners. When you
draw your mouse over them they interact with you. Either ask you to shoot at
the aim or drive a motorcycle. Menu-like information appearing at you wish
is also common. Even Yahoo has a small interacting Flash banner. "Powered by
blah, blah, blah".
2. Once I was surfing when I received an ICQ message from a stranger:
"Hello!". I checked out on the user details. It was young woman from Spain
with some sexy nick. Well, I said: "Hi!". Her next message was "Would you
like to see my home site? It's www.<blah,blah,blah>.com" Why not? Turned out
to be a dating service... You see, it was AUTOMATED!!! Some smart program
looks for eligible males and sends them such messages. And it waits for my
answer! I don't know how to call this new method of "advertising". But it's
definitely smart and aggressive.
3. I was looking for "photos of flowers" with yahoo search engine when all
of a sudden my page was blooming with flowers. Banners of beautiful flowers
were up at the top and to the right. "Dang,-I thought,-that's what I call
TARGETING!" I wonder how many other reserved words does Yahoo has. But it
might be not that new. I might just as well have looked before for some not
so popular things.
I hope that helps a little, 'cos new advertising methods are invented every
day and only the most aggressive (though legal) and effective have the right
to survive.

Thanks,
Vitaly Sazanovich
Sales Manager
AdRevolver Banner Manager
http://www.adrevolver.com





Received on Thu Sep 19 2002 - 07:20:48 CDT