Re: Pop-Ups/Unders Dilemma

From: S. Shyam Sundar <sss12_at_psu.edu>
Date: Wed 25 Sep 2002 23:47:33 -0500

For those who would like to see empirical evidence of the effects of
pop-up ads on psycho-physiological responses by users, may I suggest
a recent award-winning study by one of my students:

http://www.psu.edu/dept/medialab/PopUpAds.pdf

We'll be happy to entertain any and all questions about our study.

Thank you,

Prof. S. Shyam Sundar
Co-Director, Media Effects Research Lab, Penn State University

--
*****************************************************************
S. Shyam Sundar, PhD
(aka Shyam Sundar Sethuraman)
Associate Professor & Co-Director,
Media Effects Research Laboratory (http://www.psu.edu/dept/medialab)
College of Communications
Pennsylvania State University
212, Carnegie Building
University Park, PA 16802-5101

Voice: (814) 865-2173
Fax: (814) 863-8044
E-Mail: sss12_at_psu.edu




Received on Wed Sep 25 2002 - 23:47:33 CDT