Alana Thornberg <alana_at_aftconet.com> wrote:
>We rented around 14,500 dentists email addresses from another dental web
>page to get a database started so we could start an email campaign.
Biggest question is where these e-mail names came from? A directory? A
real opt-in situation? If so then you wouldn't physically have them. These
addresses may not be accurate if they were collected a long time ago and
the list has not been "cleaned."
> We want
>to send out a one time email with an option for customers to opt-in to our
>newsletter. Is this a good idea? If so, What would be the best way to go
>about wording the email?
You should use a professional copy writer for this.
>We work with dentists of all levels in their
>careers, and I was thinking we should do three different list to better
>target our audiences, should we give them and option to opt-in for three
>different letters?
Too confusing - one opt-in one choice is the best way to go
>And last but not least, will we get in trouble for
>sending out unsolicited emails one time only?
It all depends. Sounds like you're doing "targeted spam" which may not get
too many complaints. Do a few thousand and see how it goes. You know,
test, test, test.
Sarah Stambler <sarah_at_e-tactics.com>
E-Tactics, Inc.
Virtual Tools For Real Marketers
tel. 212 222 1713 fax 212 678 6357
www.e-tactics.com
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Received on Thu Oct 03 2002 - 17:04:47 CDT
