Re: Can you Remember that ad ?
Marco Janeczek wrote:
>I recently read a very intersting article. The author
>wrote that Offline Ads (in this case Television Commercials)
>are more remembered than online ads. This is due to different aspects
>of creativity and technology. For example, TVAds use sound. Meanwhile
>OnlineAds do not.
>
>Will RichMedia & bigger size ads do the job ?
What is the job that is being attempted?
Is the job to sell or brand the product/service being
offered or is it to create "memorable advertising" that
has little to do with a product?
While I have seen many rich media ads on my
screen, none have been so mesmerizing that I
remember them today. Even the flashy Ford
pickup truck ad that rolled out a few years back
is completely gone.
I think people need to concentrate more on
making ads meaningful to potential prospects
and less on how the ads look when they appear
on the screen.
Bigger ad formats help get more information
across to the recipient. What information is
conveyed is up to the advertiser.
If real heavy lifting is required, TV is the medium
to use. Even for pure online companies.
At least, that's my opinion.
John Gaskill
jg_at_Info-Central-USA.com
http://Info-Central-USA.com
Received on Thu Oct 10 2002 - 22:11:32 CDT
