Marco,
I would think it would depend on what form the final merged company
takes and whether the information the users are receiving changes in any
way. I am in no way a legal person, but I believe the double opt-in
list is still the legal property of the merged company... but if the
content of what would be sent to them changes greatly, I believe it
would be doing the audience a disservice and in the long run a
disservice to the merged company if you didn't inform them of the change
and allow them to opt-in to a new list or at the very least opt-out of
future mailings.
As for users coming from the non-double opt-in side... assuming they
were single opt-in originally this would be the company's way of getting
them to be double by letting them know about the changes and asking them
to do something if they still want to receive things.
They may lose a lot of names... but the ones they keep will at least
remain targeted and keep your wasted time and money at a minimum.
-----------------------------------------------------------------
Josh Dahmes <> Marketing Strategist <> Ciceron
www.ciceron.com <> tel: 612.204.1919 x42
Get Web Results -- Ciceron's monthly eNewsletter
http://www.ciceron.com/enewsletter.asp
Received on Mon Oct 14 2002 - 19:33:55 CDT
