Re: Overture & AutoBidding

From: Josh Dahmes <jdahmes_at_ciceron.com>
Date: Wed 16 Oct 2002 22:48:02 -0500

I agree, Overture can be a waste of money... but it can also be a source
of great traffic.

Dave, in your message you said you were paying 2.02 per click, but only
1.8% of your traffic came from Overture. That doesn't say anything
about the value of that traffic. If you can say that each Overture
visitor generated less than 2.02 in revenue for you... then yes, it
isn't worth your money. How much it costs per click only matters
relative to how much you get in return... not what percentage of the
traffic it generates. Of course... that means you have to figure out a
way to put a value to specific traffic... which can be done but
generally isn't.

-----------------------------------------------------------------
Josh Dahmes <> Marketing Strategist <> Ciceron
www.ciceron.com <> tel: 612.204.1919 x42

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Received on Wed Oct 16 2002 - 22:48:02 CDT